Value Proposition Workshop: Why you need a value proposition and how to put it to work
So many entrepreneurs and small business owners have started their businesses without a value proposition, business strategies, and goals. Many wonder why their business isn't thriving. The VP Workshop drives home the importance of the value proposition and walks you through how to create your new value proposition. It should be your organization's guiding brand asset in everyday operations. When used properly, an effective value proposition can accelerate the growth and the purpose of your brand.
What You'll Learn
1. Why your organization needs a value proposition.
2. How to develop a value proposition for your business.
3. How to use your value proposition in your everyday operations and marketing.
About Tara Van Loenen
Tara Van Loenen is a marketing professional with an MBA in Marketing from the University of Saint Mary, and a Bachelor's degree in Fine Arts, Graphic Design from the University of Wisconsin-Eau Claire. Her career in marketing started on the creative side where she developed marketing communications and created brands and then her interest piqued, she desired to understand the science behind marketing and brand strategies. This is when Tara's passion and expertise of Marketing shined bright. In her career, she has been responsible for marketing budgets of up to $6 million while managing a sales & marketing teams of up to 11 directs reports with Sage Hospitality Group based in Colorado. At Sage, she created a user-friendly, popular consumer loyalty program and mobile application and created user-friendly, popular consumer loyalty program and mobile application.
Tara also spent 9 years with Kansas City-based Bread & Butter Concepts, a restaurant group where she initially served as a marketing consultant with her company, Intentio Branding + Design; the founder and CEO asked her to join the company as VP of Marketing after the first two concepts opened. Tara was responsible for the branding and marketing of six award-winning unique restaurant concepts including 9 restaurants, a food truck and a catering business. Several restaurants won local best new restaurant awards, BBC recognized as Restaurant Hospitality 25 Coolest Multi-Concept Companies in US, and personally won 2014 Media Person of the Year. Now, Tara owns and operates TVL Marketing out of Thornton, CO and continues to share her extensive background in all aspects of marketing, brand strategy, and sales with local small businesses, entrepreneurs and student groups.
What is WEBOs Learn?
Maya Angelou said “When we know better, we do better.” That’s the idea behind WEBOs Learn, our monthly educational and growth program. WEBOs Learn brings life and business experts to the WEBO community to share strategies, lessons, and takeaways you can take back to your business to help you achieve your success. These presentations and discussions are motivating, inspiring, and educational.
WEBOs Learn is held on the first, third, and fourth Thursday of each month.
What can you expect at WEBOs Learn?
Expertise – our presenters are life and business experts who will share their information and skills to help you grow your personal and professional knowledge.
Real life takeaways – from stress relief strategies to social media plans, you will come away from every WEBOs Learn session with real takeaways you can use.
Community building and networking – Every WEBO event is an opportunity to connect with other passionate, motivated women business owners
Open to anyone who just wants to be better and do better.
WEBOs Learn events are always FREE for members. We invite guests to join us for up to two paid individual events. If you're thrilled with your experience, and we know you will be, we invite you to either become a member or continue to experience our events as a 30-day trial member!
Once registered, the Zoom Link will be sent directly to your inbox.
If you must cancel your registration please do so at least 24 hours prior to the event.
For more information on membership benefits, visit our Member Benefits page or contact us at Hello@WEBONetwork.com.